We partnered with SUP Dublin to design and develop a new website alongside a fresh logo that captures both the energy of stand-up paddleboarding and the identity of Dublin. The project focused on creating a vibrant and engaging digital presence that appeals to individuals and groups alike, while clearly communicating the range of lessons and experiences on offer.

The website was built with a strong emphasis on user experience, featuring a clear and intuitive journey that allows visitors to easily explore services, understand group offerings, and make enquiries or bookings. In parallel, the new logo was crafted to visually represent the activity of paddleboarding while incorporating elements that connect it to Dublin’s character and location. The platform was developed in line with the latest WCAG 2.2 Accessibility Guidelines, ensuring accessibility for all users through features such as clear navigation, strong contrast, and screen reader compatibility. The result is a modern, inclusive website and brand identity that strengthens SUP Dublin’s presence and supports continued growth.