Shines
seafood
WEBSITE
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The Shines Seafood digital transformation project has successfully transitioned the brand to a high-performance Shopify platform, meticulously designed to showcase their premium range of Irish-caught tuna, sardines, and wild mackerel.
A central requirement was the modernisation of the brand’s online identity, which involved a sophisticated upgrade of the visual language to reflect the quality, heritage, and sustainable practices of the Shines family business. This identity refresh has resonated powerfully with customers; since the launch of the new site, the streamlined Shopify platform has driven a remarkable 400% increase in sales. By replacing legacy systems with a mobile-first, conversion-optimized environment, the project has removed friction from the purchasing process and significantly enhanced the overall customer journey.
Industry
Food / Tourism
Services
Website Design / Digital
Beyond the aesthetic and commercial success, the project prioritized inclusivity by ensuring the new website meets rigorous WCAG 2.1 Level AA accessibility standards. This commitment involved implementing clear, intuitive navigation structures, high-contrast ratios for readability, and comprehensive alt-text for all product imagery, making the premium seafood range accessible to all users regardless of ability. The site now features a dedicated accessibility statement and a robust technical framework that supports assistive technologies. The integration of these advanced e-commerce features, combined with a focus on universal access, has solidified Shines Seafood’s position as a leader in the digital artisan food space, providing a scalable foundation for continued international growth.
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