Counselling

The Maria Ferguson Counselling project established a calm, trustworthy brand through a cohesive logo identity and website, with the logo developed using a design‑thinking approach that centred on the emotional needs of adolescents and young adults seeking support; this meant grounding the mark in mental‑health principles such as safety, clarity, and emotional regulation, resulting in a visual identity that feels warm, stable, and non‑intimidating, reflecting the compassionate, resilience‑building services highlighted on the site.