Purplesheep tailored a social media campaign for Cross Border Partnership Employment Services (CBPES) to promote events and advice for the Worker, Jobseeker and Employer. A structured design system that included image placeholders and a modern typeface was deployed to showcase visuals that related to the Worker, Jobseeker, and Employer with tips and advice on legal aspects of employment on a cross-border basis. Data indicated an increase in social awareness and engagement for CBPES. In particular, it provided a pathway for their target audience to gain information from the CBPES website on cross-border employment.