SEO
MANAGEMENT
Based in Ireland & UK
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(Level A, AA and AAA success criteria)
wcag 2.2 standards
PurpleSheep comprehensive SEO plan, we aim to improve the visibility, relevance, and overall performance of the website in search engine results pages (SERPs), driving increased organic traffic and engagement
SITEMAP
REDIRECTS
CONVERSION
ROI
Maintaining Relevant Links and 301 Redirects
audit
equity
traffice
Sitemap Setup/Update
Create and submit an XML sitemap for the new website to search engines like Google and Bing. Regularly update the sitemap to reflect any changes or additions to the website’s content structure.
BING
Yahoo
Optimising Page Elements
Ensure that all pages have relevant and keyword-rich page titles, meta descriptions, headings, and alt tags for images.Utilise targeted keywords naturally within the content to improve search engine visibility and relevance.
KEYWORDS
META
ALT TAGS
Internal Link Structure
Build a logical internal linking strategy to distribute equity. Use descriptive, keyword-rich anchor text to improve site navigation, user experience, and search engine crawling efficiency.
CRAWL BUDGET
Conversion Rate
Keyword-Friendly URL Names
Optimise URL structures to include relevant keywords that accurately reflect the content of each page. Avoid using long strings of numbers or irrelevant characters in URLs to improve readability and SEO performance.
PERFORMANCE
USER INTENT
HTTPS Certificate
Obtain and install a valid SSL certificate to enable HTTPS encryption and provide a secure browsing experience for users. Ensure that all internal links and resources are updated to HTTPS to avoid mixed content issues.
Encrypted-UX
SSL Cert.
SEO Installation
Install and configure a reputable SEO plugins to facilitate easy management of titles, descriptions, and other on-page SEO elements.
On-Page Errors
Optimisation
PROJECT Timeline
Implementation Timeline
Conduct initial SEO audit and keyword research. Develop and implement on page SEO strategy, focusing on technical optimisations first.
